By Nobetternina (@Nobetternina)
Nas just brought his career back to where it all started, after inking a new deal with Sony Music.
As per the deal, Nas’s Mass Appeal label has signed a deal with Sony Music subsidiary The Orchard, where Nas will be releasing his own music, as well as his artists’.
The hip-hop legend made a statement on the new deal saying that, “This is a full circle moment for me. To come back to Sony Music with my own label is a major milestone. We see this multi-phase initiative as an opportunity to continue to push the culture forward, educate and inspire. It’s what we do it for, I couldn’t be more excited.”
Some of Nas’s initial, most influential projects were released under Sony Music, such as Illmatic, before he left the label in 2006 to sign a deal with Def Jam.
Nas’s new deal with Sony Music comes shortly after his company had announced a partnership with Showtime, for a series called Hip Hop 50, highlighting the history of hip hop culture for its 50th birthday in 2023.