By Graham Green
Canadians spend over $37 million on Valentine's each year; an average spend of $50- to $80 per person. This year due to the pandemic online shopping is going to be at an all-time high. Which is why, it is important renew your online marketing strategy NOW, to capitalize on 2021’s celebration of love!
To help get you in the mood we’ve put together 5 Valentine’s Day marketing ideas you can run in partnership with VIBE105 to get the love birds excited about your brand.
Valentine's Day Sweepstakes
Great prizes like a date-night giveaway or a romantic weekend getaway, make running a sweepstakes a perfect fit for the Valentine’s season. Sweepstakes are a quick and easy way to engage our large audience and grow your database at the same time. The key to a successful sweepstakes is the prize – the more valuable and relevant it is the more participants and subscribers to your mailing lists. Go at it alone as the ‘Title Sponsor’ of VIBE105 programming or ‘Partner’ with other businesses as part of a co-branded campaign to help one lucky winner's chances at getting lucky this Valentine's Day. Perfect for restaurants, jewellers, florists, and other specialty retail outlets.
Couples already waste no time taking to social media to show off how in love they are.
So this Valentine’s Day why not run a cutest couple photo contest. Online users have to share their photos and collect the most votes to try to win their Valentine’s Day evening: a candlelit dinner, a night in a luxury hotel, or matching outfits - they can take more cute pics in together. Not only can this contest increase your brand awareness and drive immediate revenue for you, but it can also increase your web traffic by over 180% - ideal for e-commerce business during a quarantine.
It can’t be Valentine’s Day everyday but you can help stretch it to like a week or so with a daily promotion campaign. Turn one of the biggest spending days of the year into seven by providing daily discounts to different products for one week leading up to the big day. Asking our audience to like, follow and share the contest on social media to qualify for the day’s special offers make daily promos ideal for growing your social media profile exponentially and generating qualified at the most strategic times.
Show The Singles Some Love
Don't let the couples have all the fun this Valentine’s. A large portion of the population aren't in a relationship and single shoppers shouldn't feel left out! We can engage those with no significant other online with Quizzes and Surveys asking them to describe “Your Perfect Match” or they can enter to win “Dinner for One” to their favourite restaurant.
Romantics, Quizzes Ballots and Brackets
Ballots and Brackets are a great way to engage online followers during Valentine’s day. Have them vote to find out what is the best Valentine’s gift is - Roses or Chocolate, Gold or Silver; or the best romantic movie of all time – “Love & Basketball” or “When Harry Met Sally”. You can even use ballots to ask your followers to share their FIVE favourite love songs. The favourites might just make the Valentine’s Playlist aired on VIBE105!
If you have don’t have a campaign planned yet – don’t worry, you still have some time to create a Valentine’s Day engagement strategy.
Or just get in touch with our Advertising Department and we will do it for you !! 😉
Don’t miss out on other great reads like this.
Subscribe to our advertising newsletter.