It is in uncertain times like these we rely on past trends during periods of crisis to better assess the routines of Canadians. During the Fort McMurray Fires, Albertans turned to radio for information and normalcy when they were being evacuated. During the second world war, CBC Radio team travelled with the Canadian Armed Forces’ First Division to England. Today, Canadians are counting on radio to keep them informed on COVID-19 updates in real time. 

​Canadians spend over $37 million on Valentine's each year; an average spend of $50- to $80 per person. This year due to the pandemic online shopping is going to be at an all-time high. Which is why, it is important renew your online marketing strategy NOW, to capitalize on 2021’s celebration of love!