By NoBetterNina (@Nobetternina)
âJ. Coleâs record label Dreamville has been on the rise since itâs inception, with their Puma sneaker collaboration, the annual Dreamville festival in J. Coleâs hometown of Fayetteville, North Carolina, and producing artists like Bas, Earthgang and Ari Lennox to name a few. But this latest move made by J. Cole and his manager Ibrahim Hamad might be the biggest one yet, really bringing everything together.
Dreamville has just launched itâs own multi-disciplinary media company, Dreamville Ventures, alongside a new content studio, Dreamville Studios. To help with this expansion, the company has hired former editor in chief for Complex,Damien Scott, as Dreamvilleâs president. They have also taken on Candace Rodney as their executive vice-president, and made her president of Dreamville Studios. Together, the two are responsible for overseeing Dreamvilleâs ventures and daily operations, assisting in expanding the brandâs music, apparel, entertainment and live events.
âAfter making this major announcement, J. Cole shared his reasoning for Dreamvilleâs expansion saying, âDreamville has always been a mom-and-pop operation with grand ambitions and ideas that extend far beyond music, The hiring of Damien and Candace not only expands our family business with two of the smartest and most capable executives in the industry, but allows us to take a massive leap towards turning those big ideas into reality.â
âJ. Coleâs manager Ibrahim Hamad added to J. Coleâs sentiment saying that, âDreamville is a brand we built from the ground up and the appointments of Damien and Candace allows us to take the company to levels weâve always dreamed of while keeping our core values and beliefs at the forefront of our expansion.â
âHats off to J. Cole for getting this going amidst a global pandemic.