By Randy Reid
VIBE105 has joined in on Raptormania during the 2019 NBA Finals with a creative twist on Ka’wine & Dine [#kawineanddine]!
For the remainder of the playoffs and right up until the start of NBA free agency [July 1st – 6PM EST] – VIBE105 is playing a popular mix of Kawhi Leonard’s favourite music and artists to entice the all-star forward to sign a contract with the Toronto Raptors beyond this season.
Altering the Wine & Dine phrase with a touch of Toronto’s signature Caribbean slang, VIBE105 has launched a campaign entitled KA’WIND & PULL-UP - a variation from a popular dancehall phrase ‘rewind and pull-up’.
Listeners of the station can call-in to request songs and artists that cater to Kawhi’s musical tastes and further support the Toronto Raptors historic play-off run and hopeful re-signing of the 2 x Defensive Player of the Year.
© KardinalOfishall416 | Youtube
Toronto is well known for its cultural diversity and has a rich and vibrant Caribbean community. *Census data for the Greater Toronto Area (GTA) reports a ‘racialized community’ base of over 51% - making the cosmopolitan city one of the most diverse in North America. This “Ka’wind & Pull-up” campaign is highly reflective of the population and is quickly connecting with the cultural fabric of the community. This is further highlighted with an outbreak of Raptor celebratory tracks with ‘Caribbean-infused’ lyrics from the likes of Kardinal Offishall (T-Dot Anthem – ESPN Raptors Remix), General Genesis (Raptor Foot) and more.
The whole city is in a Toronto Raptor frenzy and creative campaigns like ‘Ka’Wind & Pull-up’ are just another reflection of this city’s shared passion and inspirational cultural pride.