By Arrecelee Archer
Financing is crucial for any musician and in today’s streaming world; it’s a little difficult. The cost of production has gone down with most major recording companies offering programs starting at just $100, hell–you could even get a mic for the same price. But the real issue isn’t creating work, it’s finding a way to market to your audience.
So, now that you’ve posted your newest track on Soundcloud, how do you get it to the masses? How do you build your audience? Music videos are definitely a factor, but to do one of great quality you need more than just a DSLR.
MuchFact, a division of Bell Media Inc. is a foundation to assist Canadian talent. They recently hit a landmark of spending $100 million dollars since first starting up in 1984. They’ve worked with everyone from independent groups like Arcade Fire to the big industry acts like Carly Rae Jepsen. It’s the diversity in funding various acts that makes MuchFact an asset to the Canadian entertainment economy.
This month, they will be helping fund Daniel Caesar’s “We Found Love” and Jessie Reyez’ “Gatekeeper”. They also have agreed to back the music video of Jazz Cartier’s newest single, “Tempted”. The track will be on his newest album Fleurever, his last album since February of last year. Thanks to MuchFact the track sits on Apple Music’s A-List Hip Hop playlist.