Rihanna has made quite the name for herself, not only in the music industry, but also when it comes to all things beauty, skincare and even intimates. Although her main target audience with these business ventures has mainly been women, it looks like her latest addition will target men.
Rihanna just announced the expansion of her Savage x Fenty intimates line to include men’s underwear. The brand already features ambassadors Cyn Santana, Megan Thee Stallion, Normani and Tinashe amongst others and it looks like these ladies will also be welcoming Christian “King” Combs to the team as well.
Rihanna sought after Combs, Sean “Diddy” Combs’ youngest son, after being impressed by his modeling at last year’s Savage x Fenty show.
The men’s collection of underwear that will be added to the Savage x Fenty line will feature 11 pieces including boxer briefs, trunks, boxers, sating pants and a smoking jacket. The collection is set to launch on October 2, and prices range from $12.92USD to $69.95USD.
Combs is set to model the Fall 2020 line in the upcoming Savage x Fenty Show Vol. 2 that will premiere exclusively on Prime Video on October 2, including performances by Travis Scott, Bad Bunny, Ella Mai, Miguel, Mustard, Roddy Ricch and Rosalía.
Fellas, you can finally see what all the hype is about. Get you some Fenty!