By Nobetternina (@nobetternina)
Following the many Black Lives Matter protests that took place last year, and the increasing call on community members to support Black-owned businesses’, many are hoping that 2021 is the year of growth for the Black community and their businesses’.
For Partake Foods, an allergy friendly vegan food company, this is already true. The company received quite the investment from Jay-Z last year and has kicked off 2021 with another investment from fellow Roc Nation star Rihanna.
This is Rihanna’s first investment into another company that is not her own, such as Savage x Fenty, Fenty Skin, or Fenty Beauty. Reports state that Partake Foods completed a $4.8 million Series A funding round late last year, which was led by investors such as Rihanna, Kevin Johnson’s Black Capital, Seattle Seahawks’ Bobby Wagner, Black Star Fund, Once Upon a Farm CEO John Foraker, CircleUp Growth Partners, FF2032 and Marcy Venture Partners.
More than half of the company’s funding has come from Black investors like Jay-Z and H.E.R. Partake Foods founder and CEO Denise Woodard spoke on the investments saying, “That was very deliberate. I feel very passionate about continuing to increase wealth in the Black community wherever possible and so having investors on board that understand those missions and goals is really important to me.”
I’m all in when it comes to supporting Black owned businesses’, but veganism is where I personally draw the line. Sorry, not sorry.