By NoBetterNina (@Nobetternina)
Canadians are no strangers to cold, dark winters full of snow, slush and below freezing temperatures, which usually ends up requiring them to invest in a durable winter jacket. Well, Canadian based outerwear brand Moose Knuckles can help you out with that, alongside r&b singer Kehlani and rapper Young Thug.
Both artists have teamed up with Moose Knuckles for their Bring the Heat campaign, which aims to “bridge the gap between product and emotions”, encouraging global brands to take part and showcase their renditions of what bringing the heat means to them.
Kehlani and Young Thug are viewed by the brand as individuals who are making heat in their respective industries as creatives, putting them in the spotlight for Moose Knuckles latest campaign, which also serves as a debut of the brands Power Puff collection.
This new collection, designed by Kyle Luu, features readjustments to the original puffer jacket, with unique designs and premium goose down, which is known to keep Canadians warm during these harsh winters. When speaking on the Bring the Heat campaign, global marketing director of Moose Knuckles, Dominique Lagleva, said that, “We’re inspired by the fearless community of creators who’ve kept pursuing their passions, despite the many barriers that stand in their way.”
Grab yours now, before you end up being left in the cold!