Talk about a full circle moment. French Montana and Max B have just been tapped as the faces of Pelle Pelle’s new NBA x FISLL collab, spotlighting the bold “For the City of Knicks” jacket in classic orange, blue, and black.

The partnership feels bigger than fashion—it’s a tribute to New York’s cultural DNA.

Pelle Pelle made it clear that both artists have been woven into the fabric of NYC for decades, carrying the same street energy that helped build the brand from the ground up.

From mixtape legends to fashion frontliners, this link-up is less about a campaign and more about honoring the city that raised them.