Tory Lanez is gearing up for the release of his upcoming album this Friday (April 3), and he’s doing it in a way only he can.

He recently dropped the sixth trailer on Instagram, this time featuring Sukihana from Love & Hip-Hop.

 

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The rollout has been anything but typical, with cinematic clips building buzz ahead of the project. Even more surprising, Tory gave fans a behind-the-scenes look at how he’s directing these trailers from prison.

 

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It’s an unconventional approach that’s keeping fans locked in—no pun intended. Whether the album lives up to the hype is the next big question