Image:  Julian Dakdouk

Beyoncé launched her new Cécred Styling Collection at a star-studded event in Los Angeles.

@trendmood And #BlueIvy too!!!! 🙌🏼🙌🏼 Tonight celebrating the new Styling Collection #Cecred 🤍✨ XO #Trendmood #beyonce #haircare ♬ II HANDS II HEAVEN X CATER 2 YOU – DJ KINGSZN

The reveal showcased six innovative hair care products designed for versatile styling and all-day hold.

 

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The launch event featured a range of attendees, including family members such as Blue Ivy Carter and Tina Knowles, as well as various celebrities and hair influencers.

The new product line protects hair from heat up to 450°F, humidity, pollution, and styling damage.