N.O.R.E. discussed his fallout with Kanye West following a controversial Drink Champs interview in 2022, which was removed from REVOLT’s platform due to backlash over West’s comments about George Floyd and Jewish communities.

N.O.R.E. admitted he did not fully grasp the implications of West’s statements during the interview, noting that both he and other executives initially thought the content should remain intact for creative authenticity.

The interview marked the first time content was edited out of the Drink Champs series.

In hindsight, N.O.R.E. expressed regret for not editing more of West’s comments, particularly an analogy he made comparing George Floyd to Martin Luther King Jr., which he described as problematic.

N.O.R.E. acknowledged the Drink Champs platform’s role in amplifying West’s views and conveyed the emotional toll and stress that followed the fallout from the interview.