JAY-Z revitalized his iconic The 40/40 Club by transforming it into an exclusive lounge at the Javits Center during Fanatics Fest in New York.
The pop-up event was invite-only and recreates the ambiance of the legendary New York hotspot.
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The opening celebration attracted numerous celebrities, including LeBron James, Tom Brady, Travis Scott, and Kevin Hart, as well as Shaquille O’Neal and Draymond Green.
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The recreated lounge offered elevated hospitality, featuring small bites inspired by the original menu, a 250-bottle Armand de Brignac champagne tower, and premium D’USSÉ Cognac.
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Design elements of the venue were crafted to pay homage to one of New York City’s most recognizable entertainment locations.













