Netflix just took movie marketing to a whole new level with a billboard that’s impossible to ignore.

To promote its upcoming horror/sci-fi film The Last House, Netflix put up a massive display on Sunset Boulevard featuring the words “How long can you survive?” alongside an actual living room setup. But here’s the wild part — there’s a real person sitting inside the display, casually staring out the window at everyone passing by.

 

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The bizarre installation has turned a simple billboard into an eerie real-life scene, leaving people wondering whether they’re watching an advertisement or part of the movie itself. If the goal was to make people stop and stare, Netflix definitely nailed it.