Adidas has been doing quite a bit of campaigning and collaboration with Jamaica. They are banking on the popularity of Brand Jamaica especially in the areas of culture and sports.
Adidas is reportedly set to sign an 8-year sponsorship extension with the Jamaica Football Federation (JFF), marking one of the most lucrative national team apparel deals in the region 🇯🇲
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The agreement could see the JFF earn over J$2 billion, along with additional royalties from jersey sales.

The buzz already exists as the campaigning over the past few months has included stars like Shensea and the Marley Family for the Adidas x Bob Marley Collection and with Bob’s grandson Skip Marley doing a reimagined version of “One Love” for the collection promotion.

There is definite global appeal and a win, win for soccer fans and Jamaica.














