Fresh off attending the FIFA Club World Cup final, Drake hosted another edition of his NOCTA Manor gathering.
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Among those in attendance were NBA superstars Kevin Durant and Devin Booker, along with rapper Sexyy Red and a host of athletes, creators, designers and collaborators who gathered for the annual event.
NOCTA is a premium sub-label owned and created by Drake in partnership with Nike. Launched in 2020, the brand is inspired by Drake’s nocturnal creative process, the brand fuses athletic sportswear with utilitarian urban streetwear.
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Addressing guests, Drake reflected on what NOCTA Manor has come to represent beyond the brand itself.
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“You know, it’s an honor to bring everybody together,” Drake said. “I’m sure everyone here has plenty going on in their life, and to all our partners and fellow creators, designers, collaborators, incredible athletes, NOCTA Manor is just a great chance to give everybody a break, a rest, to feel at ease.”
The Toronto superstar said the gathering is designed to give attendees a chance to disconnect from the pressures of everyday life and reconnect with one another.
“We all just need the world outside the Manor,” he said. “It’s nice to be communal, helping people have conversations, out in the sun or watching the stars or whatever it is. I hope you don’t take these three days for granted. It’s definitely my favorite time of the year.”
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Drake also thanked longtime collaborators and Nike for helping bring the experience to life.
“Thank you to Gav and our NOCTA Nike family for setting this up, for real,” he said. “Obviously, this is the biggest brand in the world, and it’s important that we showcase.”
