Louis Vuitton has named rapper Future as a Friend of the House, reflecting a deepening connection between hip hop and high fashion.\

 

View this post on Instagram

 

A post shared by Louis Vuitton (@louisvuitton)

Future’s partnership with Louis Vuitton aligns with the brand’s core values of creativity, artistry, and a pioneering spirit.

Pharrell Williams, Louis Vuitton’s Men’s Creative Director, has been involved in bridging the connection between the brand and Future.

Future’s relationship with Louis Vuitton began to publicly emerge at the Met Gala and continued at the Men’s Spring Summer 2026 show in Paris.

 

View this post on Instagram

 

A post shared by Louis Vuitton (@louisvuitton)

The designation of Friend of the House underscores Louis Vuitton’s commitment to recognizing and celebrating talent across different cultural landscapes.

Louis Vuitton recently named Chase Infiniti, a Golden Globes-nominated actor, as its newest House Ambassador, expanding the brand’s cultural reach.