The collaboration marks a significant crossover in hip-hop, as it unites the children of two iconic rappers, signaling the potential for a new generation of artists in the genre.

“Justswagup” is described as a high-energy track characterized by an 808-heavy sound and features distortion and guitar elements, aligning with the current underground “rage” and “vamp” aesthetic.

The song features Lil Novi’s modern rapping style, utilizing auto-tune and unique melodies, which fans are praising for its authentic and playful creative process rather than seeming like an industry-driven project.

Critics and fans alike are heralding this collaboration as a refreshing departure from competition, highlighting the sense of camaraderie and innovation among the young artists involved.

The project is seen as a positive reflection of the future of hip-hop, as it represents a blend of legacy and fresh talent, with North West stepping further into production roles.