Punch, a seven month old macaque at Ichikawa City Zoo in Japan, has gone viral for his bond with an IKEA orangutan plushie, sparking global demand for the toy.
Fans around the world are buying the stuffed animal, dubbed “Ora-Mama,” with some outlets selling out entirely, while IKEA donates a portion of Malaysian sales to orangutan conservation.
The story shows the power of viral moments to drive both commerce and awareness, showing how social media can turn an isolated act of animal care into a worldwide phenomenon.
