After sparking controversy earlier this year, claiming he didn’t want to see LGBTQ+ characters in kids’ movies, Snoop Dogg is pivoting in a new partnership with GLAAD to celebrate the community.

On Thursday (Oct. 16), GLAAD announced its collaboration for Spirit Day, the organization’s annual anti-bullying campaign aimed at showing queer youth support.

“At the end of the day, it’s all about love — that’s what we’re teachin’ the kids with ‘Love Is Love.’ Partnering with GLAAD for Spirit Day just felt right, because spreading love and respect for everybody is what real gangstas do,” Snoop Dogg said in a statement. “We’re showin’ the next generation that kindness is cool, inclusion is powerful, and love always wins.”

Snoop will be teaming up with The Voice alum Jeremy Beloate, an out member of the LGBTQ community who competed on Team Snoop during season 26 in 2024. Together, they have a new song titled “Love Is Love” featured in an episode of Snoop’s YouTube children’s series Doggyland.