Image: Kevin Mazur
Fat Joe and DJ Khaled are entering the beauty space with a shampoo they say restores natural hair and beard color.
Rewind It 10, the company co-founded by Fat Joe and DJ Khaled, have officially announced the breakthrough shampoo formula that does the above. The shampoo, called the Rewind It 10 Men’s Progressive Greyaway Shampoo, is currently available at CVS and on the company’s website for $14.99. It’ll come to Amazon by March and Sally Beauty this summer.
According to the press release, the shampoo is made with argan oil, chestnut seed extract, and hydrolysed pea protein and was created to “cleanse while gradually blending natural dark color while reducing the appearance of grey hair and beard.”
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Backed by bold marketing and Khaled-level confidence, the product has people asking one thing: does this actually work, or is this another celebrity cash grab?

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