Image: Peter Dazeley
The internet finally got its answer — and nobody saw this coming.
After days of hype and speculation, Swiss watch giants Swatch and Audemars Piguet officially revealed their highly anticipated collaboration… and it’s not a traditional wristwatch at all. It’s a pocket watch.

 

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Dubbed the “Royal Pop” collection, the collaboration blends AP’s iconic Royal Oak design language with Swatch’s colorful retro-inspired POP watch aesthetic from the 1980s. The result is a loud, playful, fashion-forward piece that’s already dividing the internet in the best way possible.

 

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The collection features eight different styles with bright colors, exposed details, and a completely different approach than what most collectors expected. Swatch also revealed a brand-new hand-wound version of its SISTEM51 movement specifically designed for the project.
Prices are expected to start around $400 CAD, making the collab significantly more accessible than a traditional Audemars Piguet timepiece.

 

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The release officially drops May 16 at select Swatch locations, including Yorkdale, Eaton Centre, Sherway Gardens, and Fairview Mall in Toronto.

 

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Whether watch lovers embrace the pocket-watch concept or not, one thing is clear: Swatch and AP successfully got the entire fashion and watch world talking.