Cardi B recruited a brand-new star to promote her beauty company: her own daughter, Kulture.

Kulture stars in a new video for Grow-Good Beauty where she searches a refrigerator for DIY hair mask ingredients like bananas, avocados, and rosemary.

 

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Instead of making the mask from scratch, Kulture humorously suggests just using the ready-made hair product instead.

 

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The campaign highlights how Cardi B used her past experiences with homemade hair treatments to launch the highly successful brand in the spring of 2026.

Cardi B said she created the affordable product line while learning how to properly care for Kulture’s unique hair needs.

 

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Fans are enthusiastically embracing the charming young ambassador and her on-camera humor.

Cardi B said Kulture will ultimately take full ownership of the business.