Beyoncé’s Cécred brand has expanded its hair-care line into fragrance with the launch of the Temple Oud Hair Perfume.

The perfume is a rich, woody-floral scent designed to last all day, using antioxidant-rich ingredients to enhance longevity in hair.

This new release will be available on cecred.com, with a nationwide launch on the Ulta app on September 17th and in Ulta Beauty stores on September 19th.

Beyoncé’s foray into fragrance predates Cécred, having previously launched variations of Beyoncé Heat starting in 2010, as well as the Cé Noir Eau De Parfum in 2023 and Cé Lumiére in 2024.