Rihanna’s Fenty Beauty has solidified its reputation as one of the most influential and innovative brands in the beauty industry.
For this reason, Fenty Beauty has been recognized in TIME’s Best Inventions Hall of Fame as one of the best inventions in makeup.
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Praised for redefining standards of inclusivity, the company has created products that truly cater to a wide spectrum of skin tones and preferences.
https://www.rihannanow.com/news/fenty-beauty-named-in-times-25-best-inventions-of-2017/
The Pro Filt’r Soft Matte Longwear Foundation continues to be a standout product, celebrated for its buildable, sweat-resistant formula that works for every skin type. Its success sparked a shift across the industry, encouraging other brands to expand their shade ranges and develop better options for people with darker complexions.
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