Image: Dan Mullan

 

View this post on Instagram

 

A post shared by SubwayCreatures (@subwaycreatures)

 

View this post on Instagram

 

A post shared by Spotify (@spotify)

Jay-Z made a surprise appearance at his exclusive “JAY-Z 30” pop-up experiences in New York City alongside his daughter, Blue Ivy Carter.

 

View this post on Instagram

 

A post shared by REVOLT (@revolt)

 

View this post on Instagram

 

A post shared by Complex Music (@complexmusic)

The dual-location activations, launched by Roc Nation, celebrate the 30th anniversary of his landmark 1996 debut album, Reasonable Doubt.

 

View this post on Instagram

 

A post shared by Complex Music (@complexmusic)

 

View this post on Instagram

 

A post shared by RapTV (@rap)