Chanel announces A$AP Rocky as the brand’s latest ambassador, emphasizing his imagination, versatility, and artistic depth align with Chanel’s identity
I’M THE NEW FACE OF @CHANEL!! 🔥🔥CC pic.twitter.com/t8wMeuUw5g
— LORD FLACKO JODYE II (@asvpxrocky) November 29, 2025
A$AP Rocky reacted to the announcement by praising creative director Matthieu Blazy’s work.
Rocky said, “Matthieu’s imagination is pushing fashion forward. His designs feel both sensitive and strong; they’re grounded in reality but at the same time, always invite one to wonder. I’m so excited to see him at Chanel”.
Blazy said, “Rocky is an incredible artist who puts his heart and soul into every project he’s involved in, in addition to being an incredible human being. Musician, actor, father, friend…he brings so much to the table and always delivers with kindness. We are thrilled to welcome him to Chanel, and I’m thrilled to work together again.”















