The JAŸ-Z 30 immersive merch event and retail pop-up, hosted in partnership with Apple Music, officially launched on June 25, 2026, to celebrate the 30th anniversary of his landmark 1996 debut album, Reasonable Doubt.

Spearheaded by Roc Nation, the dual-location cultural activation features a main flagship experience at 92 Plymouth St. in DUMBO, Brooklyn, alongside a concurrent lower Manhattan installation.

 

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