More than 50 years after Tootsie Roll Industries first aired its beloved “How Many Licks” commercial, the candy brand is rolling out a refreshed version for a new generation of fans.
The updated commercial just dropped and will air on TV, YouTube, and social media from now through Halloween.
The ad keeps the same storyline that candy lovers know by heart. A curious child asks Mr. Owl how many licks it takes to get to the center of a Tootsie Pop.
The characters have been redrawn with brighter animation and updated voice work, while still holding onto the classic spirit that made the original so memorable.
“Nostalgia continues to be a driving force in today’s culture, and few characters are as iconic and fun as Mr. Owl,” said Henry Mills, Chief Operating Officer at Tootsie Roll Industries. “Refreshing the ‘How Many Licks’ spot honors our rich heritage and brings the story to a new generation of candy lovers.”
Check out the original commercial below
